Trucks and Cars
The CP Police sent out a design request to Canada's Advertising Agencies to design the new CP Police vehicle wrap. I made my proposition as did the other agencies and submitted our best designs. There were 6 finalists. The designs were then judged by CP Police Chief Officer and CP's President & CEO . I'm happy to say my designs won.
The red line consisted of the CP Rail corporate colour, the dotted line represented the ties that tracks sit on, the solid line to represent rails. I put the vehicle identification number into the red line as to make sure the car's design wasn't too busy.
I needed to put the design on all the different vehicles that CP used. Here are three samples. I needed to measure the vehicles and reproduce them accurately in CorelDRAW, this way the wraps would fit. The biggest challenge was to match the vehicles curves, as the vehicles aren't flat.
This image is of the vehicle's left side.
Three quarter view, I placed large blue bands across the back to make the rear of the vehicle visible from afar. These are emergency vehicles and being Railway Police, they have the same responsibilities and legal power as city employed law enforcement. I needed to have a vast visual difference from the city police.
Front three-quarter view.
Right side viewpoint.
The material we printed on needed to be highly reflective. The CP Railway Police spend a lot of their time on railway property near spurs, yards and mainlines. Their visibility is pertinent to their safety.
There was a need for a second design as CP Rail also has yards in the U.S. I kept the red line and created a "spur" leading to the Railway Police identification. This design was also created in CorelDRAW.
The design also had to fit on the many vehicles that the CP Police owned.
The back view didn't have the blue stripes, as there wasn't a large enough area to place them that would make it practical. I used the Railway Police words on highly reflective material.
A left three-quarter view of the rear of the CP Police vehicle.
The curves on this cruiser created its own challenges for the design, especially the bars that crossed over the doors. I had to distort the logo just a bit to make it look "natural" but when laid flat, it was distorted across the center of the word "Police."
The Inter-City Group needed vehicles in which to move their products to customers, I used a large version of the corporate logo, changing it as to run the Corporate words "Le Groupe Inter-cité" along the multi-mark, thus saving lots of space. I then surrounded the corporate logo with logos of their subsidiaries.
Inter-cité TV delivered appliances and entertainment units for customers across Montreal. I ran the logo at a slant to indicate movement and used the corporate burgundy and black colours to echo the colours on the logo. I designed the font for the logos and therefore had to hand draw them at 400% scale.
A Polariod photo of the back of the truck. I kept the same design as the sides as to continue continuity.
Hôpitel purchased special vehicles to move their equipment from hospital to hospital. I designed the large blue band across the center of the vehicle to place the phone number and parent corporation name for easy identification. The large Hôpitel "H" graces the window for clear identification of the company visiting the customers' hospital.
This design had to work on the many different vehicles in the Hôpitel fleet.
This Polaroid of the right side of the Inter-cité TV van.
Inter-cité Vidéo required a van to send technical specialists to customer sites. I used the red band across the back to help make the phone numbers stand out more.
Front of the van had a simple 2 colour logo.
The client liked the ICV multi-mark so much, he requested it be the sole identification mark on the front of the vehicles.
I apologize for the fence being in front of the vehicle... Specialized vehicles required the logos, it lent itself well for the full horizontal version of the logo.
Three-quarter back view. The main focus for this van is the Inter-cité Vidéo designation. To show that it is part of the parent company, I placed a "Le Groupe Inter-cité" logo onto the door.
Right side view of the ICV van.
A Polaroid photo of the bucket truck. I kept the logo slanted to indicate movement and framed it with a box so show stability. Created in CorelDRAW.
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